The AI Edge Daily · 2025–26 · Social / Video / Strategy / Design
Reach beyondthe follow
Daily AI tools, tips and trivia for @theaiedgedaily: reels that travel far beyond the follower count, with a 2.6M-view top reel on a 3.8K-follower account.
- Top reel views
- 2.6M
- Views on 3 pinned reels
- 5.6M+
- Top reel reach vs. followers
- 680×
9:16 · ReelThe challenge
A young AI tips page with a small following, in a space flooded with recycled "10 AI tools" posts. Growth had to come from reels strong enough to be pushed to people who didn't follow the page yet.
The approach
- 01
Content strategy: picked AI topics and curiosity-driven hooks that stop non-followers mid-scroll.
- 02
Video editing: fast, punchy reels with bold on-screen text built for the Explore and Reels feeds.
- 03
Account management: a consistent daily posting rhythm, scheduling and community engagement.
- 04
Graphics & branding: the AI-head logo with lightning accents, profile and the blue visual identity.
The results
The page's three pinned reels have reached 2.6M, 2.2M and 852K views, over 5.6M combined, on an account of 3,804 followers and 248 posts. The top reel alone reached roughly 680 times the page's follower count.
Next project
Founder Diaries