FounderDiaries

The challenge

Atlas wanted thought leadership on YouTube, but talking-head videos were losing viewers in 20 seconds.

The approach

1. 01

   Restructured each episode around a story arc with an open loop in the first 15 seconds.

2. 02

   Added B-roll, motion graphics and sound design to pace the edit.

3. 03

   Cut every long video into 5 Shorts to feed the funnel.

The results

Average retention rose from 31% to 62%, and the channel crossed 10K subscribers in six months.