Tidal Music Fest · 2024 · Social / Design / Video
SunsetSessions
Full-funnel festival campaign: teaser, lineup drop, live coverage and recap.
- In 9 days
- Sold out
- Reach
- 5.6M
- Assets
- 220+
4:5 · Feed
The challenge
A second-year festival had to sell 8,000 tickets with a fraction of the big festivals' budget.
The approach
- 01
Mapped a 6-week narrative from teaser to lineup reveal to countdown.
- 02
Designed the lineup-drop visuals and motion posters.
- 03
Ran live same-day edits during the festival for real-time FOMO.
The results
Tickets sold out in 9 days, and the recap reel became the most-shared post in the festival's history.
9:16 · Reel
1:1 · Post
4:5 · Feed
Next project
The Content Engine